Over the past few years of starting up this video / photo business, I've put pretty much all of my energy into learning how to be a better artist and almost no effort into how to properly run a business. This isn't a terrible thing, but it certainly means that I can learn and grow when it comes to the nitty-gritty of running a business. So over the next while I'll be investing in learning:
- Search Engine Optimization
- Good accounting and bookkeeping
- Expanding client base
Why am I explaining this? Two reasons. One is because I will be making changes to this website over time. The second is because simply by adding additional content on a consistent basis (even through a simple blog format) I will be attempting to give my website more credibility to Google and other search engines so that this website can be more easily found by people searching for local photo and video services. Will such a simple change make a huge difference? I don't know, but this is only one of many thing that I will be doing in order to learn and practice Search Engine Optimization.